Shoutout LA


JUNE 2021

“We had the good fortune of connecting with Asya Shein and we’ve shared our conversation below.

Hi Asya, what is the most important factor behind your success?
As an entrepreneur I created an online platform that was based on a need from the community that I represent, those that live for soul & world music, hip hop, jazz and deep house. A marketing service for a niche audience that, at the time, did not have a resource for an event calendar for our culture which was why I created it on a hyper local and also national scale.

Through the now almost 18 years, since the fall of 2003, first in LA and NYC presently in over 20 North American markets, myself and Fusicology have maintained the manifesto to the lifestyle we represent and to our subscribers, sticking to what I love and know best and providing a targeted service for the artists and lovers of global soul music alike.”